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CREATE YOUR FAMILY DISASTER PLAN HERE
“Imagine you are at work or at home and your child is at school or on a playdate when a disaster strikes. Do they know what to do if you are not around?” said Acting FEMA Administrator Pete Gaynor. “It is important to have these conversations now and prepare ahead of time to be ready for the unexpected.”
Production partner Newfangled Studios created pro bono TV, digital and out-of-home ads. Additionally, FEMA is also teaming up with Sony Pictures on their upcoming film Zombieland: Double Tap to promote the crucial message of emergency preparedness.
“Emergency preparedness should be top of mind for every American,” says Chief Campaign Development Officer, Michelle Hillman. “For families with kids in the home, it’s especially important. This campaign will continue to empower families to have peace-of-mind knowing their children know what to do in case of a disaster.”
This preparedness effort by the Ready Campaign follows 16 years of educating the American public about disaster and emergency preparedness. In that time, $1.6 billion in donated media enabled the campaign to reach millions of Americans and encouraged more than 100 million visits to the campaign’s website, Ready.gov.
Each week of National Preparedness Month, the Ready Campaign will emphasize a unique aspect of preparedness:
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